Designing for joyjoy

For recruiters

I'm the only designer across Digital Fuel Capital's e-commerce portfolio (15+ brands, $160M+ in enterprise value), and I grew it from 50 design initiatives a year to 200+. Before that, I was a full-stack developer. I'm looking for design leadership roles.

For product managers

I start from the metric and the customer, not the screen. At Metal Promo the brief was "make the lead form more visual", but the bigger win was showing the price, so I pushed for that too. I bring options and working prototypes early, while there's still time to change the plan.

For engineers

I was a full-stack engineer before I was a designer, so I spec with you in mind: real states, edge cases, and handoffs I've already coded in Claude Code, so there's little left to productionize. And yes, I read your PRs.

For designers

I sweat the details: motion, microinteractions, every pixel on this page. But I care just as much about why a detail is there, so each case study shows the decision behind the polish.

For design leaders

As the only designer and Acting Director of UX for a PE portfolio, I set the design strategy, co-authored our brand framework, built the tools to run it, and still ship the final pixel. I measure the work in outcomes (+105% EBITDA at JAXXON), then make it joyful to use.